05
" be persistent and never give up hope "
THINK TWICE
Advertising Campaign Project / BAD Young Cannes Competition
This campaign will raise awareness about impulsive spending behavior which occurs with our target group, Gen-Y. To present this campaign out loud we will use the advantage of social media by showing how people will end up and did not have spare money when they are all get elderly, in order to build awareness to Gen-Y who has the impulsive spending to think twice, before spending their money (#ABetterLife #ThinkTwiceBeforeSpending)
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Moreover, we will provide a psychological test link to help them be aware of their final decision. This feature will make sure that you have thought twice before making any unnecessary purchase to spend money and it will stimulate the consequences of your future.
Challenge
Generation Y is the generation which is always ready to spend their money for fulfilling their personal happiness at the moment without thinking twice. Since they believe in work-life balance, it means that when they work hard for their money, so they deserve what they want. Mostly of the Gen-Y who has impulsive spending behavior will not have any well planning beyond for their finances status for the future. We need to remind them of their unnecessary spending and put their hard earned money to to a better place for their retirement in up coming future.
Target Audiences
Generation Y who has impulsive spending
Solution
Introducing #ABetterlife #ThinkTwiceBeforeSpending to build impact awarness, which intends to make the audience be aware about how they spend their money, think twice before spending. Using posts on social media as a medium for people to stop for a sec and consider your spending behavior. The survey will show your financial situation, giving suggestions for a better financial behavior.
Software Used
Adobe Illustrator & Adobe Photoshop & Adobe XD